FIND BEAUTY IN THE CURRENT
In NuFACE's debut global campaign, we flipped the traditional problem-solution skincare narrative on its head, empowering people to define beauty and aging on their own terms with the world’s first smart, microcurrent-powered skincare regimen.
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The product sold out within 4 hours after the campaign launch.
+67% Amazon Sales VYA
+27% Retail Sales VYA
+28% ECOMM Sales
94% Top 2 Box Purchase Intent
3D Mapping
3D Mapping
To showcase the advanced science and technology behind NuFACE products, we developed a dynamic face-mapping effect that illuminates the microcurrents working just beneath the skin. This effect was flawlessly integrated with captivating cinematography, brought to life through beautifully crafted lighting.
Results:
The product sold out within 4 hours after the campaign launch.
+67% Amazon Sales VYA
+27% Retail Sales VYA
+28% ECOMM Sales
94% Top 2 Box Purchase Intent
Press:
Role: Creative Director, Copy
CD/AD: Meghan Dailey
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