TERRA PAINTS
When internet trolls claimed TERRA chips were artificially colored, we set the record straight by turning our real vegetables into real paints.
Results: 41.76% engagement rate | 476% above average reach | 16x Instagram | 10x Facebook
Awards: The Drum Award, Brand Content Strategy | Webby
Role: ACD/Copy | Made with: Nicole Lucey (ECD), Nicole Farina (AD), Kim Acer (AD)
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Propelled Ricola to #1 Drop
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PIONEERED BIAS FIGHTING TECH
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Got Thing To lend a hand
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Gave Ricola a sense of humor
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Sparked a national debate
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Disrupted the sea of sameness
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Made a 320-year-old rum relevant to millennials
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Threw first virtual ugly sweater party
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Created colorful content in-house
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Got leaders to step up at cannes
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Launched world's first smart skincare regimen
