We're 202 years away from gender parity. At Cannes, everyone's watching what the most powerful people in the industry are wearing. We gave them a fashion statement worth making — partnering with four female artists to turn the pillars of equality into custom shoes. Leaders chose a pillar, declared their commitment on social media, and brought that conversation into every room they walked in.

The activation launched at Cannes and evolved into a global campaign.

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Artists: Angela Southern (Advancement) | Marina Esmeraldo (Culture) | Ery Burns (Parity) | Laurène Boglio (Leadership)

Role: CD/CW | Made with: Meghan Dailey (CD/AD)