Terra Chips were a fan favorite, but only for celebrations—so we transformed them into a daily delight by Positioning them as the antidote to uninspired, beige snacks.
#SnackInterracolor social: A mix of organic and paid social, produced weekly in-house.
Results: Sales: +6.85%, Purchase Intent +36% (more than any other chip), Facebook Engagement +200%, Instagram Engagement +135%
Awards: The Drum Awards - Brand Content Strategy
Role: Lead Writer | ACD | In-House Video Director (my favorite of which is to the left)
Results:
Sales: +6.85%
Purchase Intent +36% (more than any other chip)
Facebook Engagement +200%
Instagram Engagement +135%
AWARDS:
The Drum Awards - Brand Content Strategy
Role:
Lead writer. Collaborated with and helped manage junior art directors and designers to develop and produce weekly social content in-house.
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