words are a powerful thing

Catalyst research revealed that unconscious bias—labeling women differently than men for the same behavior—is the biggest workplace barrier. So, we pioneered custom technology to help people fight it, and made the invisible visible across the world with the #BiasCorrect campaign.

- Followers increased by 2,075.8%.
- 188.5 million impressions.
- The #BiasCorrect Plug-In was downloaded by 324 organizations within 24 hours.
- Bronze Cube - Use of Technology - ADC AWARDS
- Gold - Organic Promotion - Shorty Social Good Award
- Best Cause Related Campaign - Webby Nominee
- Campaign US Inclusive and Creative Award
- Creative Effectiveness - One Show Shortlist
- Craft Use of Technology - One Show Shortlist
- Social Media Post - One Show Shortlist
- Featured in ACT exhibition at Cannes Lion Festival
- Copywriter, Creative Director, Campaign Video Preditor, Story Producer
- AD/CD:Meghan Dailey

Like spell check, for gender bias

Original tech designed to privately flag gender-based unconscious biases in real-time work conversations and offer users the chance to make a conscious switch.

Available in 4 languages. Download here.