WHITLEY {WIT-LEE}
WHITLEY {WIT-LEE}
At the ripe old age of three, Whitley Edwards was propelled toward a life in advertising when her parents promoted her to middle child—a role that uniquely honed her ability to capture limited attention.
This Kentucky-raised, Brooklyn-based creative director and writer—psychology nerd, stand-up connoisseur, and pop culture junkie—has spent over 13 years turning human insights into award-winning, conversation-starting campaigns.
Known for her infectious enthusiasm for original solutions, versatile writing style, and bold leadership, Whitley has pioneered tech to combat gender bias, revitalized iconic brands like Ricola, and helped an agency win 12 new accounts in just one year. Her work has sparked debates on The Today Show and earned recognition from Cannes, The One Show, ADC, CampaignUS, Shorty (Gold for Social Good), and the Webbys.
Outside the ad world, Whitley loves using the power vested in her by the internet to make love legally binding.
Awards:
Bronze Cube, Use of Technology – ADC Awards
Gold, Organic Promotion – Shorty Social Good Awards
Best Cause-Related Campaign – Webby Nominee
Inclusive and Creative Award – Campaign US
Creative Effectiveness – One Show Shortlist
Craft Use of Technology – One Show Shortlist
Social Media Post – One Show Shortlist
Featured in ACT Exhibition – Cannes Lions Festival
Best Brand Content Strategy – The Drum Awards
Webby Finalist
Excellence in Marketing – CCA Awards
Work Featured By:
Adage, Adweek, The Today Show, NPR, The Drum, Campaign US, Ads of The World, Yahoo, The Huffington Post, The Guardian, Forbes, Allure, Mashablle
Passions & Pastimes:
Wedding Officiant
Custom Merch Maker
Behavioral Psychology Nerd
Avid Book Club Member
Stand Up Connoisseur
Pop Culture Oracle
The People’s Improv Alum – 2018-2020
CLIENTS & COLLABORATORS
SONY
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Ricola
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Triumph Motorcycles
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Hard Rock Hotels
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JPMorgan Chase
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Simmons
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ZINUS
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Arai Helmets
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SONY • Ricola • Triumph Motorcycles • Hard Rock Hotels • JPMorgan Chase • Simmons • ZINUS • Arai Helmets •
Maker's Mark
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Jim Beam Brands
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Labatt Blue
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Mount Gay
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Espolòn
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Aperol Spritz
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Seagram's Escapes
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Bulldog Gin
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Happy Flower
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Cointreau
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Maker's Mark • Jim Beam Brands • Labatt Blue • Mount Gay • Espolòn • Aperol Spritz • Seagram's Escapes • Bulldog Gin • Happy Flower • Cointreau •
ChapStick
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NuFACE
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Derma-E
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FQ
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St. Ives
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MADALUXE VAULT
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Catalyst
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ChapStick • NuFACE • Derma-E • FQ • St. Ives • MADALUXE VAULT • Catalyst •
Wing Stop
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TERRA Chips
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T. Marzetti Brands
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McAlister's Deli
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Sister Schubert's
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Wing Stop • TERRA Chips • T. Marzetti Brands • McAlister's Deli • Sister Schubert's •
Word of Mouth
