Writing a jingle has always been on my bucket list. When I got a fairly-open radio brief for McAlister's, I knew I had to seize the moment.

Although, I couldn't have done it without my former ECD. The man who stopped me mid-lyric and said, "If you want a chance in hell at selling your jingle in, we're going to have to get someone else to sing it to the client."

The client loved the reaction the first jingle got so much they asked me to write another one to promote their new Cajun menu.