In a post-pandemic world clearing your throat in public just hits differently. We helped Ricola go beyond the cough and rid the world of AHEMMMS once and for all with their new line of everyday drops.
Role: Creative Director, Copywriter
CD/AD: Meghan Dailey
Press: Adage Hot Spots
Creative outperformed ads with 10–100x the budget, proving great storytelling drives results.
48.5M impressions on just $164K spend (1% of industry total).
2X more cost-efficient, delivering 294 impressions per $1 spent.
Lowest skip rate (1.91%), outperforming every other ad in the set.
High engagement, with an Attention Index of 96.
Take A Scroll
