A local campaign that ignited a nationwide conversation
I don’t know what I loved more: rewriting the outdated narratives girls grow up hearing or convincing our conservative client to take a chance on this controversial campaign.
Earned Media: 335MM Impressions
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Most Inspiring Ad Campaign for Women, Adweek 2013
Top 30 AdFreak Stories of 2013
Earned Media: 335MM Impressions
“The 7 most inspiring ad campaigns for women”
— Adweek
“Why every little girl in Louisville is being told they’re not a princess”
“Feminism from an unlikely source”
“These Ads Tell Girls They Can Do Much Better Than 'Princess'.”
“The feminist case for Catholic school.”
“Girls’ school tells students: you’re not a princess’.”
“Catholic School's 'You Are Not A Princess' Adverts Reignite Debate Over Feminism And Religion.”
“'You're Not A Princess' Ad Campaign Pushes Female Empowerment.”
“Marketing to kids - the good, the bad and the neutral.”
“You’re Not a Princess. Neither is your Daughter.”
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