Swiss Nature to the MAX
To launch Ricola’s new MAX Throat Care line, we took everything to the MAX while giving a modern nod to the brand’s most iconic TV spot.
In less than a week, this ad garnered over 10 million unsolicited views on YouTube, which only proves it’s always a good idea to throw a cute dog…cow…and eagle in.
IT’S IN OUR NATURE
An integrated campaign that revitalized one of the world’s most iconic brands, leading them to take over as the number one cough drop in the US. The tagline I crafted has since been adopted by Ricola markets worldwide.
Results: Ricola tripled the category's growth, overtaking competitors in market share and sales to become the leader.
Role: Creative Director, Copywriter // Partner CD, AD: Meghan Dailey
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